Belmar is a no-frills Jersey Shore town where the beach is the point and everyone knows it. A mile of wide, clean sand stretches between the Shark River inlet and the border with Spring Lake, and the summer crowd is a mix of young professionals from North Jersey, families staking out umbrella territory, and surfers working the jetties. The town charges for beach badges in summer — a few dollars a day — but you get lifeguards, clean restrooms, and a beach that never feels as packed as Seaside or Point Pleasant.
Off the sand, Main Street and the marina area have enough bars, seafood spots, and ice cream shops to fill an evening. The Shark River is good for kayaking, and the boardwalk — rebuilt after Hurricane Sandy — connects south to Spring Lake for a long flat run or walk. Belmar is not trying to be anything fancy. It is a beach town that does beach-town things well.