A four-storey activity centre and not, despite the older name, a working factory. The Crayola Experience occupies Two Rivers Landing on Centre Square and is designed almost entirely around hands-on art for younger children — a colour-melting station, a wax-figure machine that lets you mould your own crayon, naming and labelling stations, plus large-scale interactive screens.
It is set up well for kids under twelve and underwhelming for anyone older. Bring socks (some installations are sock-only), buy tickets in advance for weekends, and budget two to three hours for the full circuit. The retail store on the ground floor sells every Crayola product line in one place — including discontinued colours that you cannot easily find elsewhere.