The apartment building at Entre Ríos 480 where Ernesto 'Che' Guevara was born is marked by a plaque but otherwise unremarkable — a solid early-20th-century building in the residential streets near the centre of town. There is no museum inside and no public access to the apartments; the building is still occupied by residents.
That said, Argentine and international visitors make the pilgrimage regularly, and the building has become a minor landmark for anyone with an interest in 20th-century revolutionary history. A nearby square was named after Guevara in recognition of Rosario's connection to one of the most recognizable figures of the past century.