Rosario's main claim to fame is that it was the birthplace of Che Guevara — the apartment building at Entre Ríos 480 is marked with a plaque and draws visitors from across Argentina. But the country's third-largest city has more to offer than revolutionary history. Located 300 km upstream from Buenos Aires on the west bank of the Paraná, it is one of the economic powerhouses of the Pampas, with a lively university scene and a waterfront that has been transformed in recent years.
The centre of town revolves around Plaza 25 de Mayo and the pedestrianised streets of San Martín and Córdoba, which are great for shopping and strolling. The main attractions include the Museo Histórico Provincial, the Juan B. Castagnino Fine Arts Museum, and the Monumento Nacional a la Bandera — a massive riverside memorial marking the spot where the Argentine flag was first raised in 1812. Down by the river, the Costanera promenade stretches for several kilometres and fills up on weekends with families, joggers, and mate-drinking groups.