Kui Buri is a quiet coastal district south of Hua Hin, well off the main tourist trail along the Gulf of Thailand. The town itself is small and unremarkable, but the area draws visitors for two reasons: the wild elephants of Kui Buri National Park and the empty beaches along the so-called Sunrise Coast.
The national park, about 30 km inland, is one of the best places in Thailand to see wild Asian elephants in the late afternoon, when herds come down to feed in the pineapple fields at the park's edge. With over 200 elephants, it is the most reliable elephant-watching site in the country — and the tours, run informally from the park headquarters, are considerably less staged than elephant camps elsewhere in Thailand. Gaur (wild cattle) and langurs are also common.
The Sunrise Coast beaches are nothing spectacular by Thai standards, but they are genuinely quiet — a chance to sit on sand without another tourist in sight. Getting here is straightforward: buses and trains run south from Bangkok and Hua Hin along the coast, and the town has a small railway station.