Jacob's Creek is one of Australia's most exported wine brands, and its visitor centre at the actual creek near Rowland Flat is a substantial operation with a restaurant, tasting room, and interpretive displays about the history of the brand and the region. The Jacob's Creek Shiraz Cabernet was first released in 1976 and helped put Australian wine on supermarket shelves worldwide.
The setting beside the creek is attractive, with lawns running down to the water and a deck overlooking the valley. Beyond the ubiquitous entry-level wines, the visitor centre pours the more interesting Reserve and Heritage labels, which are made from old-vine Barossa fruit and represent a significant step up in quality. The restaurant serves a modern Australian menu with an emphasis on local produce.