Jurien Bay is a fishing and holiday town on Western Australia's Coral Coast, about 220 km north of Perth. It still has a working crayfish industry, but travellers come for the water: pale sand, clear lagoons, sea-lion tours, and the protected reefs of Jurien Bay Marine Park.
The town makes an easy base for a day or two because the good things are varied. You can fish from the jetty, snorkel or dive the marine park, drive north to Sandy Cape, or go inland to Lesueur National Park, one of the state's great wildflower areas.
Jurien Bay is not as famous as the Pinnacles near Cervantes, but it is less of a single-stop attraction. If you are driving Indian Ocean Drive, this is the better place to slow down, get on the water, and let the coast earn its name.