The grandest reminder of Narva-Jõesuu's Belle Époque heyday is the string of ornate wooden villas that line the promenade and side streets nearest the beach. Built by well-to-do summer visitors from St Petersburg in the late 19th and early 20th centuries, the houses show the elaborate carved wooden decoration typical of the era — gabled rooflines, fretwork balconies, and decorative shutters, all in various stages of restoration and dignified decline.
Walking the main promenade — Aia and Mere streets — takes twenty minutes and reveals the best examples. Some are privately owned and well-maintained; others are still rough around the edges but retain their character. It is the kind of architectural streetscape that rewards a slow pace and a curious eye.