Kalocsa is one of Hungary's paprika capitals — the spice that colours and flavours so much of Hungarian cooking is grown in the fields around town and ground in local mills. The Paprika Museum on Szent István király út tells the whole story, from the Ottoman-era introduction of the plant to the modern harvest.
The town is equally known for its folk embroidery: bright floral patterns on white linen, traditionally painted on house walls too. The Kalocsa Folk Art House has workshops where you can see the painting done by hand. The Archbishop's Palace and its library, with over 100,000 volumes, are worth a look as well — Kalocsa has been a bishopric since the eleventh century.