This fishermen's village sits on a rock above the Tyrrhenian Sea, a position that once protected it from flooding and pirates. Today the invaders are tourists, thousands of them in summer, many from northern Italy but also from across Europe. By early September most are gone, except for the chili enthusiasts who arrive for the Festival del Peperoncino organised by the Peperoncino Academy.
Diamante is also known for its murals. Since the 1980s, artists have painted the walls of the old town, turning the narrow lanes into an open-air gallery. The combination of street art, seafood, and chili peppers gives the town a character all its own.
Beyond the centro storico, the long seafront promenade and the town beach define summer life. Just up the coast lies the tiny uninhabited Isola di Cirella, topped by a ruined Norman watchtower.