Gioia Tauro sits on the Tyrrhenian coast in the province of Reggio Calabria, the site of ancient Metauros, a Greek city of Magna Graecia. Today it is best known for its port, one of the largest container transshipment terminals in the Mediterranean — ships arrive from Asia and the Americas, exchange cargo, and depart without the goods ever touching Italian roads.
The Cittadella is the oldest quarter, home to the church of Sant'Antonio and several baroque buildings with handsome portals. Ruins of a Roman necropolis and villa can be found in the contrada Petra. Along the lungomare, the century-old Gaslini citrus plant is a local landmark. On clear days you can see Sicily and the Aeolian Islands across the water.
Palmi, 7 km south, has a cove beach framed by cliffs and remains popular with Italian visitors for its setting on the Costa Viola.