Gothenburg has excellent shopping, from the massive Nordstan mall to the vintage boutiques and craft shops in the Haga district. The Avenyn is the main commercial artery, but the most interesting finds are often a street or two off it.
Nordstan
If you are looking for high fashion and luxury products, step into Nordstan. Nordstan has a reputation of being the second largest shopping area in the whole of Sweden. This area houses 150 stores, high-end boutiques and eateries. Try out the offerings of H&M, a Swedish retailing giant. Also check out the offerings at the department stores like Ahlens or Pub. You can also find several kids, home décor and furnishing stores here. There are several live shows that are put on in the street to keep the visitors entertained.
Innerstaden
Innerstaden is a melting pot of various shopping streets in Gothenburg. Fredsgatan, Vastra Hamngatan, Kungsgatan are few of the famous shopping streets in this area. Stop over at the Magasingatan area in Innerstaden if you are looking out for gifts or designer wear. You can find several vintage items of Swedish origin in Innerstaden. There are several tiny boutiques that sell antique jewelry and other knickknacks. French décor items line the street here.
Avenyn
This is the most preferred shopping and entertainment zone in Gothenburg. The street houses 200 stores and is great place to soak in the lifestyle and the culture of the people in Gothenburg. You can take a break from your shopping spree and lounge around in one of the cafes at this street. Designer stores like My Flower and Remix collection are located in the Avenyn. ** Haga**
Soak in the energy packed environment in Haga. This shopping district is located close to the Avenyn. This is where the local craftsmen come to showcase and sell their works of art. You can browse through the various stalls here and buy Swedish handicraft and other handmade items. You will find several antique pieces here. The street is also known for its fashionable yet inexpensive clothing collections.
Saluhallen
Located in Kungstorget, Saluhallen is a must-visit shopping spot in Gothenburg. It has been in operations since the 1800s and hence has a long association with Gothenburg. This is where the locals head to for their weekly purchase. The area is buzzing with vendors selling vegetables and fruits. The cheese vendors carry a wide variety of cheese and will offer you free samples.