Victorinox is based in Ibach, just below Schwyz, and the Swiss Army Knife connection is one of the town's easiest stories to grasp. The brand is global, but seeing it here makes it feel rooted in a very specific valley.
Travellers mostly come for the visitor shop and the chance to understand how this small tool became a Swiss emblem. It pairs naturally with the Bundesbriefmuseum: one stop for national myth, one for national object.