Broad Street is the commercial backbone of historic Bridgetown, running west from National Heroes Square for about 400 metres before the city becomes residential. It is lined with shops selling duty-free goods aimed largely at cruise passengers — jewellery, spirits, electronics — alongside local banks, pharmacies, and the inevitable fast food. It is not beautiful, exactly, but it is alive.
The architecture along Broad Street is worth paying attention to: several of the buildings preserve colonial-era facades with wide verandahs, jalousied windows, and decorative ironwork, even if the interiors have been gutted for retail. The most interesting stretch is between the Swan Street junction and the Parliament Buildings. Swan Street itself, running parallel, is less tourist-oriented and more local, with fabric stalls, produce sellers, and the small rum shops that are the real social infrastructure of Bridgetown.