Maximón is Santiago Atitlán's most famous resident — a syncretic folk deity who blends pre-Columbian Maya and Catholic traditions into something entirely his own. His effigy, a seated wooden figure dressed in layers of scarves and stacked hats, resides with a different local cofrade (religious brotherhood) each year. He smokes cigarettes continuously, accepts rum poured directly into his mouth, and receives money offerings in exchange for favours.
Finding him requires asking around town — local children will offer to guide you for a small tip, and the arrangement works well for both parties. The shrine is always attended by cofrade members; visitors are welcome but should dress respectfully and ask before photographing. Leaving a small monetary offering is standard. The experience is genuine and entirely unlike anything else on the Guatemalan tourist circuit.