The West End is the other face of Negril — dramatic limestone cliffs dropping straight into deep blue water, with small hotels, cafes, and restaurants perched along the edge. There is no beach here; you swim from iron ladders bolted into the rock or jump from platforms above. The character is quieter and more local than the main beach strip. Walking the West End road at golden hour, with the sea below and the setting sun ahead, is one of the best free experiences in Jamaica.