Belmar's case is simple: it has a great beach, a working surf scene, and the Shark River providing a second option for anyone who wants their water experience without waves. The town doesn't sell much else, and it doesn't need to. The jetties at either end of the beach create consistent surf breaks that attract a serious surf crowd from across New Jersey, while the calmer mid-beach suits families who want uncomplicated sand and sea.
Beyond the beach, the Shark River winds inland through Neptune Township and offers flat-water kayaking that works for all skill levels. The boardwalk rebuilt after Superstorm Sandy runs south toward Spring Lake, making it a solid route for runners and cyclists. D'Jais Bar and Grill is the social anchor of the summer — a Shore institution that has been packing in crowds since 1963 and shows no sign of slowing down.