Gallup bills itself as the Indian Jewelry Capital of the World, and it is not exaggerating. With over 70 retail and wholesale outlets dealing in Native American jewelry, baskets, pottery, rugs, and paintings, the town is the place to come for the arts of the Southwest's tribal nations. The annual Inter-Tribal Ceremonial in August brings together dozens of Indian Nations from across the country for several days of dancing, competitions, and one of the region's largest Native American art markets.
The town sits on Route 66 in western New Mexico, close to Zuni Pueblo and the Navajo Nation. It is not the prettiest place, but it is authentic and full of character. Richardson's Trading Post is the real deal — overwhelming in the best possible way. The El Rancho Hotel, built in 1936 for Hollywood productions shooting Westerns in the surrounding landscape, is the most atmospheric building in town and a genuine piece of American film history. The Navajo Code Talkers Museum tells a remarkable story of the Navajo language used as an unbreakable military code in the Pacific War.