Midland sits in the Permian Basin of West Texas, roughly midway between Fort Worth and El Paso (that's where the name comes from — it was originally called Midway before being changed to avoid confusion). It's primarily an oil town: the discovery of the Santa Rita No. 1 well in the Permian Basin in 1923 transformed what had been a farming and ranching crossroads into the administrative capital of West Texas's petroleum industry.
The Permian Basin still produces around a fifth of total US petroleum output, and Midland's economy rises and falls with oil prices. The skyline of office buildings in an otherwise flat, scrubby landscape is a reminder that a lot of money has passed through here.
For visitors, the Permian Basin Petroleum Museum on I-20 is the standout attraction — a genuinely interesting museum covering the history and geology of the oil industry, with an outdoor equipment exhibition. Midland was also the childhood home of George W. Bush; the George W. Bush Childhood Home on West Ohio Avenue is open for tours. The Museum of the Southwest on West Missouri Avenue rounds out the cultural offering, with art, a children's museum, and a planetarium in a handsome 1930s mansion.