Beyond the beaches and whale watching, Imbituba is a base for exploring the untouched Costa Verde e Mar coastline. The area's big draws are the ocean — surf, kite surfing, snorkeling — and the rare chance to watch southern right whales from shore without needing to book a boat. Inland day trips to Laguna and the Farol de Santa Marta round out a stay, adding colonial history and dramatic headland scenery to what is otherwise a very ocean-focused itinerary.