Fahrenheit 88 occupies a prominent corner at the southern end of Jalan Bukit Bintang, positioned between the budget end (Sungei Wang Plaza) and the luxury end (Pavilion). The tenant mix is solidly mid-market, with a mix of local and regional fashion chains, a good food court, and a young, Malaysian-dominated crowd rather than the international tourist traffic at Pavilion. It's connected by a sheltered walkway to several neighbouring malls and to the Bukit Bintang LRT station.
The building is useful mainly as a practical shopping stop or food court destination during the day. The night market atmosphere on Jalan Bukit Bintang outside the building is more memorable than the mall interior. Bukit Bintang LRT station is directly outside.