Kata is one of Phuket's most popular beach areas, sitting on the island's west coast between Karon to the north and Nai Harn to the south. Kata Beach is a crescent of fine sand backed by casuarina trees, with good swimming from November to April when the Andaman Sea is calm. During the monsoon season (May-October) the waves pick up and Kata becomes a decent surf spot.
The beach is divided into two: Kata Yai (Big Kata) is the main stretch, lined with restaurants and beach vendors, while Kata Noi (Little Kata) to the south is quieter and more scenic. The Karon Viewpoint above Kata Noi, looking south over three bays, is one of the most photographed spots on the island.
Kata has a good range of restaurants and bars along the main road (Patak Road) and the side streets. It is less hectic than Patong but more developed than the southern beaches — a reasonable middle ground for travellers who want convenience without the chaos.