Atatürk Caddesi is the main shopping street of modern Antalya, running north from the edge of Kaleiçi through the Muratpaşa district. It has all the usual Turkish high-street brands, but more interesting are the side streets leading off it where you find jewellery workshops, fabric shops, and small family-run specialists.
For genuinely local shopping, the Pazar (weekly market) that moves around the city's neighbourhoods on different days is the most authentic option. The Friday pazar in Muratpaşa has the best range for food, textiles, and everyday goods.