Tarragona's main artery, a wide tree-lined boulevard running from the railway station to the Balcó del Mediterrani at the cliff edge. The Rambla is the city's social spine — locals do their evening paseo up and down it, the cafés along both sides fill from early afternoon, and the centre walkway is paved in patterned tiles in the style of Barcelona's Las Ramblas.
The buildings on both sides are mostly Modernista (Catalan Art Nouveau), built in the late 19th and early 20th centuries. Look for the Casa Salas, the Casa Ripoll, and the Casa Rabadà for the best examples; the Mercat Central market hall, just off the Rambla, has the most exuberant facade. Most cafés on the Rambla are tourist-oriented; better food is in the side streets and the old town.