The Hoheweg is the spine of Interlaken: a wide, tree-lined boulevard running for about a kilometre between the two train stations, flanked by the grand hotels that made the town's reputation in the 19th century. The Victoria-Jungfrau, the Metropole, and a dozen others of similar vintage line the road, their white facades and ornate gables unchanged from the era when Thomas Cook brought his first package tourists here.
At the eastern end, the Höhenmatte — a large open meadow kept deliberately free of buildings — provides the view that appears in half the Swiss travel posters ever printed: the Jungfrau massif framed at the end of the avenue, with the Eiger's north face on the left and the Mönch in the centre. The meadow serves as the landing zone for paragliders coming down from Beatenberg, and on summer afternoons there are usually several in the air above it. Walk the full length of the Hoheweg at least once; it is the essential orientation exercise for the town.