Cheltenham's main museum and gallery, opened in 1899 and substantially renovated in 2013. The collection is strongest on Arts and Crafts furniture and decorative objects — William Morris wallpapers, Edward Barnsley cabinets, and work by the Cotswold School of craftsmen who set up workshops in the surrounding villages. It is genuinely one of the best collections of this kind anywhere, displayed in rooms that give it room to breathe.
Alongside the permanent collection are temporary exhibitions on fine art, local history, and decorative arts. The museum is free, and the café is decent. Allow a couple of hours if you want to do it properly.