Fochabers is a neat Georgian village on the main road between Aberdeen and Inverness, standing beside the River Spey — one of Scotland's premier salmon rivers. The village was planned and laid out by the Duke of Gordon in the late 18th century when the original settlement was moved to make way for the expansion of Gordon Castle, which still stands on the edge of the village. The result is one of the better-preserved planned villages in Scotland: a simple grid of stone houses centred on a square dominated by the neoclassical Bellie Kirk.
Fochabers is home to Baxters, the Scottish food company founded here in 1868. Their visitor centre on the edge of town tells the full story of the family business, with a replica of the original shop and a factory outlet selling the full range. On the high street, the Fochabers Folk Museum packs in carriages, agricultural tools, and local photographs in a converted church. The Gordon Castle walled garden, restored from near-dereliction in the 2010s, is one of the finest kitchen gardens in Scotland and well worth an hour of anyone's time.