The neighbourhood centred on the Santuario de Guadalupe, the oldest shrine to the Virgin of Guadalupe in the United States. The streets around it — west of the Plaza, north of the Railyard — hold small galleries, vintage clothing shops, ice-cream parlours, and a couple of the city's best music venues.
A less touristed, slightly scruffier alternative to the Plaza. The annual Guadalupe feast day on 12 December brings out the city's older Hispano families in force.