Naama Bay is the place most visitors mean when they say they are going to Sharm. The bay itself is a shallow, sheltered crescent of clean water that is good for swimming and basic snorkelling, edged by a continuous strip of hotels, restaurants, dive shops, and clubs. The pedestrian promenade behind the beach stays busy from late afternoon until well after midnight in season, with shisha cafes spilling out under the palms and music from half a dozen bars overlapping along the walk.
It is unashamedly a tourist enclave — most of the staff are Egyptian but most of the customers are not — and you will hear English, Russian, German, and Italian more often than Arabic. That is part of the point. Almost everything a visitor needs for diving, eating, drinking, and shopping is within ten minutes' walk.