Greytown's Main Street is one of the best-preserved Victorian streetscapes in New Zealand — a continuous run of 19th-century commercial buildings in the distinctive New Zealand wooden vernacular, with covered walkways and decorated facades. The buildings house boutiques, antique shops, galleries, and cafes rather than the original hardware and drapery stores, but the bones of the streetscape are intact and the scale remains human.
The town sits between Martinborough and Masterton, making it a natural stop on a Wairarapa circuit. It lacks a single must-see attraction, but as a place to stop for lunch and a walk, it's genuinely pleasant. The Cobblestones Museum on the edge of town reconstructs 19th-century Wairarapa farm life. The surrounding area has several small wineries, and the region's autumn color (March–April) is spectacular along the Wairarapa plains.