Playa San Juan is a small fishing village on the southwest coast of Tenerife, between Los Gigantes and Playa de las Américas. It has managed to keep much of its local character while the rest of the coast was swallowed by resort development. The harbour still has working fishing boats, and the seafood restaurants along the waterfront serve what came in that morning.
The beach is modest — a strip of dark volcanic sand sheltered by a breakwater — but the village is a pleasant base for anyone who wants a quieter alternative to the big tourist centres. The promenade is good for an evening walk, and boats leave from the harbour for whale and dolphin watching trips along the coast. Los Gigantes and the Masca valley are an easy drive north.