Wildwood has the largest concentration of 1950s and 1960s 'Googie' motor-court architecture in the United States, more than two hundred buildings of glass, plastic palms, sloped pylons, kidney-shaped pools, and theatrical neon. Plastic flamingos, rocketship signs, and Polynesian-themed lobbies are everywhere. A handful — the Caribbean, the Starlux, the Lollipop, the Pan American — have been restored close to their original condition and still take overnight guests.
The Doo Wop Preservation League runs a small museum in the old Surfside Restaurant sign on Ocean Avenue at Burk and offers narrated trolley tours past the best examples on summer evenings. Wandering the side streets between Atlantic and Ocean Avenues on a hot night, with the neon on, is one of the more enjoyable free things to do at the Jersey Shore.