The 75-metre concrete obelisk at the western edge of the city is Barquisimeto's universally recognised landmark, planted in the middle of a large traffic circle where Avenida Vargas meets the road out toward the airport. Drivers use it as a navigation reference; locals use it as a meeting point.
It is most photogenic at golden hour, when the late sun lights the white shaft against the dust haze coming up off the Turbio valley. The surrounding redoma is busy day and night with taxis and improvised food stalls.