The main wet market in town, half-covered, busy from before dawn. The bangus stalls are the reason to come — milkfish of every size, from finger-sized fingerlings to half-metre adults, sold whole or already deboned. Look also for the local talaba (oysters), shrimp, blue crabs, and the day's catch from the Lingayen Gulf.
By eight in the morning the auction is done and the retail market takes over. The food stalls along the edge serve the freshest daing na bangus (dried split milkfish) breakfast you will find anywhere.