St Tropez is a small fishing village that became one of the most famous resorts in the world, mostly by accident — Brigitte Bardot filmed And God Created Woman here in 1956 and the jet set followed. The village itself is genuinely charming, with painted shutters and a 17th-century citadel overlooking the bay. Walk up there for views of the sea and a sense of how the place must have felt before the yachts arrived.
The Vieux Port is pure spectacle — an unbroken line of megayachts in summer, the owners visible on deck and the price tags visible in everything else. Worth a look, then find a table at a cafe away from the waterfront and drink rosé while the show carries on without you. The Place des Lices is the real village square: shaded by plane trees, lively on market days (Tuesday and Saturday), and as close as St Tropez gets to normal life.
The cultural offering is better than the crowds suggest. The Musée de l'Annonciade has an outstanding collection of Post-Impressionist painting — Matisse, Bonnard, Braque — all connected to this place, since Signac first brought the painters here in 1892. Plage de Pampelonne, the famous beach 6 km south, stretches for five kilometres and mixes exclusive beach clubs with free public stretches.
Getting there is half the problem: the D98A from Sainte-Maxime is chronically congested in summer — the ferry from Saint-Raphaël or Sainte-Maxime is much faster.