The Touriseum sits inside Trauttmansdorff Castle, sharing the site with Merano's famous gardens. Its subject is tourism itself: how South Tyrol turned mountains, spas, railways, hotels, postcards, and alpine fantasy into an economy and identity.
That could be dry, but the museum is more playful than academic. It is a good fit for travelers because it gently turns the mirror around, showing how visitors have imagined the Alps and how the region learned to host them.