The diamond-shaped neon sign greeting arrivals from the south end of the Strip is one of the most photographed objects in Nevada. Designed by Betty Willis in 1959, the sign sits on a small median in front of a dedicated parking lot — yes, the city built a parking lot just so tourists could safely stop for a photo. The back reads "Drive Carefully, Come Back Soon," which is rarely photographed but charming once you know.
The best time is morning or just before sunset; the desert sun bleaches everything out at midday. Free to visit, and you can drive yourself in or take a Strip shuttle that stops nearby. There is no fee, no queue marshal, just a steady rotation of visitors snapping pictures.