The Lego House opened in 2017 as a visitor experience separate from Legoland, designed for anyone who loves Lego rather than just young children. The building, created by Danish architect Bjarke Ingels Group, is itself a landmark: 21 interlocking white cubic volumes stacked and offset to form a stepped, sculptural mass that looks as if a giant assembled it from oversized bricks. Inside, the experience is organised around four creative zones — red for social building, blue for cognitive challenges, green for imaginative play, and yellow for emotional storytelling — each with massive interactive installations.
The centrepiece is a three-metre-tall Tree of Creativity in the central atrium: a Lego tree built from around six million bricks. There is also a basement aquarium constructed entirely of Lego and a chronological gallery covering the history of the Lego Group from Ole Kirk Christiansen's 1930s carpentry workshop to its current status as the world's largest toy manufacturer. Older children and adults will find more to engage with here than at Legoland itself. A good Lego-themed restaurant and a well-stocked shop round out the visit.