Furore calls itself "the town that doesn't exist" — and technically it's right. Unlike every other village on the Amalfi Coast, Furore has no real centre, no piazza, no cluster of buildings you can point to and say: that's the town. Instead it sprawls in fragments across the steep cliffs between Amalfi and Positano: a scattering of farmhouses on the terraces above, a tiny fishing port hidden in a narrow gorge below.
That gorge — the Fiordo di Furore — is what most people come for. A dramatic crack in the limestone cliffs where a small stream meets the sea, it was once a working harbour where fishermen pulled in tuna, coral, and flying squid. Today it's a small beach, reached by a long flight of steps from the road above, enclosed by rock walls that keep it in deep shadow well into the morning. In August, cliff divers compete here in a competition that has been running since 1982, launching themselves from the bridge that arches over the gorge high above.
The village proper, perched on the slope above the fjord, has become known for something unexpected: art. For several decades, artists from around the world have been invited to paint the walls of houses, terraces, and steps, turning the scattered settlement into an open-air gallery. There is no single tour route — you find the murals where you find them, around a corner or up a flight of steps you weren't expecting to climb.
Furore sits midway along the Amalfi Drive, and visiting without a car requires some planning. There is no easy place to stop a bus, and the steps down to the fjord are unmarked from the road. But that difficulty is part of the appeal — the place rewards the traveler who makes the effort to find it.