Cholet is a small city in western France whose identity is shaped by two things: the Vendee Wars and the textile industry. During the French Revolution, this area became the heartland of the royalist Catholic uprising against the Republic, and the battles fought around Cholet in 1793 were among the bloodiest of that brutal conflict. The Musee d'Art et d'Histoire documents this period thoroughly, and the region's complex relationship with the Revolution remains a living part of local culture.
The textile connection runs almost as deep. Cholet was historically a center of linen weaving, and the famous red-and-white Cholet handkerchief (mouchoir de Cholet) has become a symbol of the city. The Musee du Textile traces the industry's evolution from cottage craft to industrial production. Today Cholet still has connections to the fashion industry, with several outlet shopping centers on the outskirts that draw bargain hunters from across the region.
The town center is pleasant without being remarkable, with a covered market hall and a handful of good restaurants serving the hearty fare of the western Loire -- rillettes, mogettes (white beans), and the local Anjou wines. If you are touring the Loire Valley chateaux, Cholet sits at the western edge of the circuit and makes a practical base for exploring the Mauges countryside.