Puerto de Alcudia sits at the eastern end of Mallorca's longest beach — a five-mile sweep of soft, white sand that shelves gently into shallow, warm water, making it one of the best family beaches on the island. The resort town itself is a busy strip of restaurants, bars, and shops running along the waterfront, with a small marina at one end and the beach stretching away south toward Ca'n Picafort.
Venture inland and the old walled town of Alcudia is just two kilometres away, with narrow medieval streets, a weekly Tuesday and Sunday market, and the remains of a Roman city at Pollentia — founded in 123 BC and still being excavated, with a theatre and forum visible above ground. The Cap des Pinar peninsula to the north is partly a military zone but partly open to hikers, with the best views across the bay available anywhere in the area.
To the south, the Parc Natural de S'Albufera is one of the finest birdwatching sites in the western Mediterranean — around 230 species recorded, free to enter, with a network of paths and hides through the reed beds and open water. The beach continues south as Playa de Muro, quieter and backed by pines, before reaching Ca'n Picafort further along the coast.
Puerto de Alcudia is a resort, and it behaves like one: busy in July and August, quieter in June and September, and largely shut in winter. The infrastructure is well developed and the beach is genuinely excellent. The combination of good sand, accessible history, and serious nature at S'Albufera makes it more interesting than most equivalent resorts in the Mediterranean.