The town of Tequila sits in the fertile volcanic foothills about an hour west of Guadalajara, surrounded by tens of thousands of acres of spiky blue agave — the plant from which Mexico's most famous spirit is distilled. The blue agave landscape here is a UNESCO World Heritage Site, and the rows of silvery-blue plants stretching across the red volcanic soil are a striking sight.
Every bottle labelled "tequila" must be distilled in a designated region, and the town of Tequila is the historic heart of the industry. The original distilleries of Jose Cuervo, Sauza, Orendain, and other well-known names are all here, and most offer tours and tastings. At Cuervo World you can visit the distillery, tour the old hacienda, and taste your way through the range. The Tequila Museum in town gives a broader overview of the spirit's history and the bewildering variety of tequilas available.
Getting here is easy. Local buses leave Guadalajara's Old Bus Station (near Parque Agua Azul) every 15 minutes and take about 90 minutes. The "Tequila Express" train tour from Guadalajara includes tasting, food, and mariachi music, though note that it actually stops at Amatitán (Casa Herradura's base), not the town of Tequila itself. Driving is the most flexible option — and you can always designate a driver.