Gruyères is one of Switzerland's most perfectly preserved medieval towns, perched on a hill above the green valley of the Saane river in the canton of Fribourg. The entire car-free old town sits behind a single gate, its cobbled main street lined with centuries-old stone houses and the flags of the medieval counts of Gruyère. The Château de Gruyères dominates the hilltop at the top of the street, and on a clear day the Alps rise dramatically to the south.
The town is internationally famous for two things: cheese and the artist H.R. Giger. The Maison du Gruyère, just below the medieval gate, lets you watch Gruyère cheese being made in the traditional way. The HR Giger Museum, housed in a 15th-century castle, displays the dark surrealist work of the Swiss artist best known for designing the creature in the film Alien. The combination is strange and wonderful — fondue restaurants and biomechanical nightmares in the same cobbled lane.
Day-trippers pour in from Lausanne, Bern, and beyond, which means Gruyères can feel very crowded in summer, especially on weekends. Arrive early or stay overnight; the town empties out once the buses leave, and the atmosphere in the evening is genuinely lovely. The mountain of Moléson rises directly south and can be reached by cable car from nearby Gruyères-Moleson-sur-Gruyères — it offers some of the best views in the region.