The Hallmark Visitors Center at Crown Center is a free museum inside the world headquarters of America's largest greeting card company. The exhibits trace Hallmark's history from its founding in Kansas City in 1910 by Joyce Hall, who arrived in the city as a teenager with a shoebox of picture postcards and built one of the most recognizable brands in American consumer culture.
The displays cover the design process, seasonal card production, the company's history with television (Hallmark Hall of Fame produced hundreds of television movies), and — most unexpectedly — a collection of Salvador Dalí paintings commissioned for Christmas cards in the 1960s. The Dalí project produced results too surreal for commercial production, and the paintings were retained by the company. They are displayed here among the more expected content. The museum is free and takes about 45 minutes; it is easily combined with the Crown Center complex.