Hoi An Silk Village packages one of the town's central crafts into a visitor experience: silkworms, mulberry leaves, weaving, fabric, and tailoring. It is more curated than rustic, but it helps explain why cloth and custom-made clothing became such a visible part of Hoi An's travel economy.
Go with clear expectations and you may enjoy it. The value is in seeing the process behind the shops in the old town, then deciding more intelligently what, if anything, you want made while you are in Hoi An.