Zmaja od Bosne (Dragon of Bosnia Street) runs along the south side of Sarajevo's Austro-Hungarian quarter, flanked by apartment towers that were occupied by Serb snipers throughout the 1992–1995 siege. For nearly four years, crossing this boulevard was potentially fatal — snipers in the high-rises had clear lines of fire across the exposed pavement, and the name "Sniper Alley" became internationally known as shorthand for the siege's daily terror.
Today the boulevard looks entirely ordinary — office buildings, a tram line, the Holiday Inn hotel where international journalists sheltered during the war. The Holiday Inn itself is a significant piece of the siege story: it was the only functional large hotel in the city throughout the siege, and every major network had correspondents staying there. The yellow facade, damaged and then repainted, is the same building that appeared in thousands of wartime news reports.